The company advanced from 95th to 69th in the nationwide assessment.
Bupa Arabia for Cooperative Insurance has been named the most influential insurance brand in Saudi Arabia in the Ipsos Most Influential Brands (MIB) Saudi Arabia 2026 study.
The annual study measures brand influence across the Saudi market based on factors including trust, engagement, leadership, corporate responsibility and the value delivered to consumers.
The insurer also climbed 26 places in the overall rankings to 69th from 95th a year earlier, making it one of the 10 most improved brands in this year’s study.
Tal Nazer, CEO of Bupa Arabia, said the recognition reflected the trust customers and partners have placed in the company.
Nazer said the company would continue investing in expanding access to healthcare services, improving customer experience and developing integrated healthcare solutions.
Bupa Arabia said it has focused on building an integrated healthcare ecosystem, investing in innovation and improving customer experience as it supports Saudi Arabia’s healthcare transformation under Vision 2030.
The company said it will continue to develop healthcare services and integrated solutions to meet changing customer needs whilst supporting the Kingdom’s goal of building a more efficient and sustainable healthcare system.
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